Increase Memory and Improve Concentration



Increase Memory and Improve Concentration

How and Why It Works
A study conducted published in the peer reviewed Journal of Appetite demonstrates that Think Gum® can be used to improve aspects of memory.  In the study, 62 students were given either no chewing gum, regular bubble gum or Think Gum to chew during a series of paper-based and online tested used to measure concentration and memory.  After taking the tests, students were asked to rate their alertness, concentration and performance.  The following day the same students chewed no chewing gum, regular bubble gum or Think Gum and completed some follow up memory tests to measure long-term memory.

The students who chewed Think Gum® performed significantly better in the memory tests.  The magnitude of memory improvement was dramatic as the students in the Think Gum group were able to remember over 25% more than those students who chewed regular chewing gum or no gum at all.  Not only this, but those students in the Think Gum group felt significantly more alert, that they could better concentrate and felt enhanced performance compare to the other groups.

This study suggests that Think Gum® “would also improve information recall in real-world situations, such as during standardized testing, and would therefore be a beneficial study aid.”

To read the full study please either click here or go to the Journal of Appetite. Davidson, M.G. (2011). Herbal caffeinated chewing gum, but not bubble gum, improves aspects of memory. Appetite, 57, 303–307.

Think Gum takes advantage of proven brain-boosting herbs and herbal extracts, potent antioxidants, the principles of aromatherapy, the stimulant qualities of naturally occurring caffeine, breakthroughs in memory research, and the physical properties of chewing gum itself. In short, Think Gum enhances mental performance.

What’s in Think Gum? Vinpocetine, Bacopa, Ginkgo Biloba, Guarana, Rosemary and Peppermint. All six herbal additives work together to improve cognitive function in healthy individuals. Each is safe and effective and approved as a dietary supplement by the FDA.

Think Gum is carefully formulated to help chewers take on mentally challenging tasks. Be more alert. Improve information recall. Boost both short and long-term memory.

Increase Memory and Improve Concentration




pepperming helps to Increase Memory and Improve Concentration

Peppermint helps to Increase Memory and Improve Concentration
Traditional uses of peppermint (Mentha piperita) include: to enhance energy, brighten mood, to help breathing, and to improve mental clarity and memory.  Peppermint has a refreshing aroma and flavor that invigorates the senses. 

Air scented with peppermint has been shown to reduce careless errors and to improve performance during clerical tasks such as typing and alphabetization.  It is hypothesized that "peppermint odor may promote a general arousal of attention, so participants stay focused on their task and increase performance."(1)

Peppermint is the perfect ingredient for Think Gum and contributes not only to the gum’s flavor, but to its overall helpfulness.

(1) Barker S, Grayhem P, Koon J, Perkins J, Whalen A, Raudenbush B.  Improved performance on clerical tasks associated with administration of peppermint odor.  Percept Mot Skills. 2003 Dec;97(3 Pt 1):1007-10.


Rosemary helps to Increase Memory and Improve Concentration

Rosemary helps to Increase Memory and Improve Concentration
Traditional uses of rosemary (Rosmarinus officinalis) include: to energize, to ease tension, to relieve headaches, brighten mood and to improve mental clarity and memory.  Science is only now beginning to confirm what many people have known all along.

Rosemary has recently been shown to be a neural protector, meaning it helps to keep your brain cells healthy. (1)  It has also been shown to improve mental performance.  In one study, “rosemary produced a significant enhancement of performance for overall quality of memory and secondary memory factors”. (2)

Rosemary’s invigorating scent along with its brain-boosting characteristics help contribute to Think Gum’s effectiveness.

(1)Kim SJ, Kim JS, Cho HS, Lee HJ, Kim SY, Kim S, Lee SY, Chun HS.  Carnosol, a component of rosemary (Rosmarinus officinalis L.) protects nigral dopaminergic neuronal cells. Neuroreport. 2006 Nov 6;17(16):1729-33.
(2) Moss M, Cook J, Wesnes K, Duckett P.  Aromas of rosemary and lavender essential oils differentially affect cognition and mood in healthy adults. Int J Neurosci. 2003 Jan;113(1):15-38.


Vinpocetine helps to Increase Memory and Improve Concentration

Vinpocetine helps to Increase Memory and Improve Concentration
Vinpocetine is a cognitive enhancer derived from the lesser periwinkle plant (Vinca minor L.).  It has been shown to improve performance on short-term memory tests (1) and to increase memory functioning in simple word recall tests(2).

Vinpocetine works by acting as a cerebral vasodilator.  This means that it preferentially increases blood flow to the brain.  This is important when you are involved in a mentally strenuous task such as taking a test or focusing on a presentation and your brain is working overtime. 

Vinpocetine also acts as a cerebral-specific calcium-dependent phospodiesterase inhibitor.  This means it slows down the action of an enzyme called phospodiesterase that normally breaks down ATP.  ATP, adenosine triphosphate, is the compound bodies use to provide cellular energy.

Essentially what Vinpocetine does is increase the energy available to our brain cells, allowing us to think harder and better.

(1) Donna M. Coleston and Ian Hindmarch.  Possible Memory-Enhancing Properties of Vinpocetine. Human Psychopharmacology Research Unit, Department of Psychology, University of Leeds, Leeds, England
(2) Z. Subhan and I. Hindmarch Psychopharmacological Effects of Vinpocetine in Normal Healthy Volunteers Human Psychopharmacology Research Unit, Department of Psychology, University of Leeds, Leeds, UK


Bacopa helps to Increase Memory and Improve Concentration

Bacopa helps to Increase Memory and Improve Concentration
Bacopa monniera, also referred to as Brahmi, is a small creeping herb found in moist environments in both India and the Tropics.  Bacopa has been shown to improve speed of information processing, verbal learning rate and memory consolidation in healthy people.  Additionally, Bacopa may improve higher-order cognitive processes dependent on learning and memory.(1)

Within this tiny plant are numerous brain boosting compounds, but the most active ones are bacoside A and bacoside B5. The bacoside compounds are responsible for Bacopa’s ability to enhance nerve transmission.  It is believed that this happens by enhancing neural kinase activity, neuronal synthesis and the restoration of synaptic activity.(2)  It is interesting to note that Bacopa, unlike some of the other herbal additives in Think Gum, is most effective when taken recurrently over the course of a couple of weeks.  This gives the bacosides time to repair damaged nerves and to help regenerate neural synapses. 

The moral of the story is that chewing Think Gum over the long term, will have an even greater effect than just chewing it occasionally.

 (1) C. Stough · J. Lloyd · J. Clarke · L. A. Downey C. W. Hutchison · T. Rodgers · P. J. Nathan.  The chronic effects of an extract of Bacopa monniera(Brahmi) on cognitive function in healthy human subjects. Psychopharmacology (2001) 156:481–484
(2) Singh HK, Dhawan BN. Neuropsychopharmacological effects of the Ayurvedic nootropic Bacopa monniera Linn. (Brahmi). Indian J Pharmacol 1997;29:S359-S365.


Ginkgo Biloba Increases Memory and Improves Concentration

Ginkgo Biloba Increases Memory and Improves Concentration
Ginkgo Biloba is widely regarded as a cognitive enhancer.  Many people take supplements of Ginkgo Biloba to help with forgetfulness and to promote overall mental health.  Although it has been cultivated for thousands of years and used as a memory enhancer for a similar amount of time, science has yet to understand exactly how it works.

Ginkgo Biloba has been shown to improve performance in the Sternberg memory-scanning task in healthy young individuals (1).  This memory task assesses the ability of people to recall information that was given to them on a list.  It is essentially a test to evaluate one’s short-term memory.  This increase in memory is even more pronounced for middle-aged and elderly people and especially for people suffering from Alzheimer’s disease.

It is known that Ginkgo Biloba can improve blood flow, but this does not explain all of its effects.  It is thought that some of the active compounds including flavonoid glycosides and ginkolides, might protect cells from oxidative stress and therefore programmed cell death.(2)  There is preliminary evidence suggesting that regular use may even delay the onset of dementia.(3) 

Products like Think Gum that contain Ginkgo Biloba, seem to have both short and long-term mental benefits.

(1) U. Rigney, S. Kimber and I. Hindmarch. The Effects of Acute Doses of Standardized Ginkgo biloba Extract on Memory and Psychomotor Performance in Volunteers.  Phytother. Res. 13, 408–415 (1999)
(2) Tozan A, Sehirli O, Omurtag GZ, Cetinel S, Gedik N, Sener G. Ginkgo biloba extract reduces naphthalene-induced oxidative damage in mice. Phytother Res. 2006 Nov 9; PMID: 17094175
(3)  Wettstein A.  Cholinesterase inhibitors and Gingko extracts--are they comparable in the treatment of dementia? Comparison of published placebo-controlled efficacy studies of at least six months' duration. Phytomedicine. 2000 Jan;6(6):393-401.


Guarana helps Increase Memory and Improve Concentration

Guarana helps Increase Memory and Improve Concentration
Guarana extract comes from the berries of Paullinia cupana.  This plant is native to Venezuela and Brazil and is found in many popular soft drinks in these countries.  Guarana berries naturally contain about 5% caffeine.  Due to its caffeine, Guarana is able to boost one's energy and quicken perceptions.

But Guarana shows nootropic, or brain-boosting effects even when the amount of caffeine present is insignificant. Guarana has been shown to increase performance across attention tasks and in sentence verification tasks. (1)

Guarana is an energizer and it is what jump-starts your mental battery when you chew Think Gum.

(1) Kennedy, Haskell, Wesnes, Scholey.  Improved cognitive performance in human volunteers following administration of guarana (Paullinia cupana) extract: comparison and interaction with Panax ginseng.  Pharmacology Biochemistry and Behavior Volume 79, Issue 3, November 2004, Pages 401-411


Natural Caffeine can Increase Memory and Improve Concentration

Natural Caffeine can Increase Memory and Improve Concentration
Most people are familiar with the energy boost provided by caffeine.  In fact, some people rely on this boost to wake them up or to keep them going though the day.  Think Gum contains 20 mg of natural caffeine per serving.  The caffeine in Think Gum comes from the Guarana berry. 

With caffeine, more is not always better.  Too much caffeine can lead to shakiness, increased blood pressure and even a racing mind.  Some energy drinks contain up to 280 mg of caffeine.  Drinking one of these drinks is similar to drinking eight cans of soda!   We at Think Gum want you to do better work, not to do poor work faster.

The caffeine in Think Gum also has the advantage of being more slowly released than in coffee or energy drinks.  This provides you with sustained energy rather than an unwelcome jolt.  Finally, how many libraries or examinations allow you to bring a drink in with you? 

Think Gum can go anywhere a sharp mind is needed.


Antioxidants help Increase Memory and Improve Concentration
Antioxidants help Increase Memory and Improve Concentration
The majority of herbal additives in Think Gum are potent antioxidants that serve to protect the body and mind from damaging free radicals.  Among a host of other beneficial qualities like reducing cancer and preventing premature aging, antioxidants have been suggested to reduce age-dependent memory loss in multiple studies. Think Gum contains powerful antioxidants like Ginkgo Biloba, Peppermint, Bacopa and Rosemary.

Chewing Think Gum is an easy way to keep your brain in tip-top shape.

Aromas can Increase Memory and Improve Concentration

Aromas can Increase Memory and Improve Concentration
Aromatherapy has been effectively used to reduce careless errors, improve concentration, and improve information recall (1). The two best herbs for enhancing cognitive function are peppermint (Mentha piperita) and rosemary (Rosmarinus officinalis). Luckily, these two flavors blend well, creating an invigorating and refreshing scent and taste.

Aromatherapy is not practical in today’s fast-paced world. It requires users to light candles and to sit in one place where the scent is dispersed. On the other hand, Think Gum is portable, personal and can be used at just about any time or place. As soon as one begins chewing Think Gum, its aromatherapy-like qualities are immediately noticeable.

Think Gum contains pure essential oils of both rosemary and peppermint. The application of such scents has been shown to reduce careless errors and enhance concentration during sustained attention tasks (2).

Consider Think Gum as personal and portable aromatherapy for your mind.

(1) A study of key-punch operators, for example, indicated that when the office air was scented with lavender, the number of errors per hour dropped by 21 percent. (Denver Post, Copyright 1995, Sunday, June 18, 1995, Denver Post Magazine, Breathe Deeply, Story By Bernie Ward)

(2) Studies show that people who were exposed to a pleasant fragrance, such as peppermint or lavender, while they performed sustained attention tasks (such as proofreading or data entry) performed better than those who weren't exposed to fragrance. (The State Journal-Register, Springfield, IL, Copyright 1995, Monday, May 29, 1995, Lifestyle)


Context dependent memory can improve scores.

Context dependent memory can improve scores.
Even if you have no idea what context-dependent memory is, you have experienced it many times.  Have you ever heard a song, and suddenly remembered something completely unrelated to the song?  Have you ever seen something that triggered a memory, that had nothing to do with what you just saw?  More often than not, the stimulus (song or image) is subconsciously linked with the original context in which you experienced it. 

These are examples of context-dependent memory or where the context in which you learn, see or hear something affects your recall and retention of such information.  The context in which you learn something includes the room in which you hear or see the information, what you are doing at the time and even what the air smells like. (1)

Think Gum takes advantage of this phenomenon to help chewers retain and recall more information.  When you chew Think Gum you subconsciously link a specific action, scent and taste, with the information you are trying to remember or retain.  The act of chewing, smelling and tasting Think Gum again will then bring about a similar context, allowing you to better recall this desired information.  

This is a very significant effect.  It has been shown that odor can be more important that visual stimuli on information recall. (2)  The aroma of Think Gum serves similarly to an “olfactory trigger” allowing enhanced recall of words and improved memory. (3) (4)

While other stimuli you experience when you are learning are important, they are hard to manipulate to your advantage.  You do not always take exams in the same room you had lecture and you cannot recreate the same sights and sounds you experienced when you were learning.  You can however recreate a similar context to the one you want by simply chewing Think Gum.

If test takers chew Think Gum while learning, their recall of such information will be better when they chew Think Gum again.

(1) Herz RS. The effects of cue distinctiveness on odor-based context-dependent memory.  Mem Cognit. 1997 May;25(3):375-80.
(2)Pointer SC, Bond NW.  Context-dependent memory: colour versus odour.  Chem Senses. 1998 Jun;23(3):359-62.
(3)Morgan CL. Odors as cues for the recall of words unrelated to odor.  Percept Mot Skills. 1996 Dec;83(3 Pt 2):1227-34.
(4)Smith DG, Standing L, de Man A. Verbal memory elicited by ambient odor.  Percept Mot Skills. 1992 Apr;74(2):339-43.


Increase Memory and Improve Concentration



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